This intern job was only half month left, so I will have very valuable experience of marketing period for the event. Regarding the different range of event and the numbers of the involved people, the period of marketing is prior to 1 to 3 months, and this 3 months are seen as the golden time to publicize the event. It will directly influence the results of the events.
The premiere of NCPA orchestra performance in Sydney are mainly aimed to local audiences. Because the orchestra performance still belongs to the luxury art, it will be a big budget for normal people. So our first targeted audience will be all the Sydney music high school, university, orchestra group and orchestra institution of university. The students of music major will be interested in it and the music lovers will also be our aimed audiences. We are intend to make some strategies to attract the audiences. For example, we can provide the family set tickets and if the family buy the ticket, it will be 50% off of the child's ticket. Or we can contact with the orchestra school or group to exchange the chance of performance. If they can buy the group tickets, maybe we can plan the exchange performance for them in China something like that. This is only the original ideas and we have to choose the best one. Besides, this show will be performed in Opera House where is the most remarkable symbol building of Sydney. It will be good chance to enjoy and travel the opera house for those who hasn't been there. My job is to contact those music institutions and schools one by one and spread the information of the songs they gonna play on facebook and twitter. It is a challenge to talk to people who might be reject you. It's still tough for me because the English is my second language. I will try my best to do it.