This intern job was only half month left, so I will have very valuable experience of marketing period for the event. Regarding the different range of event and the numbers of the involved people, the period of marketing is prior to 1 to 3 months, and this 3 months are seen as the golden time to publicize the event. It will directly influence the results of the events.
The premiere of NCPA orchestra performance in Sydney are mainly aimed to local audiences. Because the orchestra performance still belongs to the luxury art, it will be a big budget for normal people. So our first targeted audience will be all the Sydney music high school, university, orchestra group and orchestra institution of university. The students of music major will be interested in it and the music lovers will also be our aimed audiences. We are intend to make some strategies to attract the audiences. For example, we can provide the family set tickets and if the family buy the ticket, it will be 50% off of the child's ticket. Or we can contact with the orchestra school or group to exchange the chance of performance. If they can buy the group tickets, maybe we can plan the exchange performance for them in China something like that. This is only the original ideas and we have to choose the best one. Besides, this show will be performed in Opera House where is the most remarkable symbol building of Sydney. It will be good chance to enjoy and travel the opera house for those who hasn't been there. My job is to contact those music institutions and schools one by one and spread the information of the songs they gonna play on facebook and twitter. It is a challenge to talk to people who might be reject you. It's still tough for me because the English is my second language. I will try my best to do it.
Wow, what an amazing experience Chen Chen! Your internship sounds like it will be really good professional development and sounds really exciting. The marketing side of it seems really interesting to me as i have never really thought about this before. I have always been on the education/ writing side of things, never really thinking about tickets, costing, promotions and marketing. Good luck with it all!
回复删除I'm sure that having to contact people may be a little daunting, but remember, you are giving them information that is really important to them... they want and need to know it! Also social media makes communication much easier these days, so maybe it might be easier to spread the word that way.
Good luck with it all! I don't know if i would cope so well being in a foreign country and having to do an internship. Good on you!
hi Marisa, thanks your comment.
删除I know what you mean. i'v been dancing for more than 10 years, I actually don't know what I can do except dancing. so i force myself to try everything. the feeling is so great, because you can feel that you are needed and qualified to make it. the experience in Sydney will definitely be the treasure of my life.
For us oversea student, especially none-English speakers, working in a English speaking country is hard. But we all know that we are tying our best~ well done! Chen~!
回复删除We are doing quite similar thing in the internship i suppose. Marketing is a position full of challenges and adventures, but whatever people think, i am ready to engage in it. The ideas you come up with are pretty excellent, considering the orchestra performance is a luxury art to some extent, special ideas should be figured out to engage people to participate. By the way, i feel the same way that my English needs to be improved in the following studies. Anyway, i hope you can manage it.
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